Automotive Inventory Advertising & Engaged Prospect Remarketing

The Buyer Journey

Automotive Inventory Advertising is effective at every stage of the consumer buying journey. It finds in-market consumers, brings them to your vehicle stock pages & re-markets those exact vehicles to the consumer across Facebook & Instagram. Your vehicles and dealership are constantly front of mind, right up to the moment of purchase decision.

Automatic Inventory Ads

Have your new, used & demo inventory automatically distributed with a unique and eye catching design across the largest social media networks, Facebook & Instagram. Guaranteed 100% increase in monthly Vehicle Detail Page (VDP) views*.n 2

  • Facebook News Feed
  • Instagram News Feed
  • Marketplace
  • Facebook & Instagram Stories
  • In-stream Video
  • Facebook Messenger
  • Off-site Advertising Network

Ideal Audience Targeting

Utilising our advanced targeting techniques and the Facebook machine learning algorithm, we drive thousands of in-market users directly to your VDP’s, cheaper than any other form of Pay-Per-Click digital marketing.

Engaged Prospect

By tracking thousands of visitors to your website and analysing their behavioural indicators, we are able to ascertain what your ideal “Engaged Prospect” looks like.

We then send this data to Facebook and allow their algorithm to find other users within your PMA who display similar traits across; socio-economic status, online behaviour, family situation & interests.

Your inventory advertising campaigns are then distributed to these Lookalike audiences to significantly improve your monthly VDP views from ideal prospects.

Engaged Prospect Remarketing

Engaged Prospect Remarketing ads significantly increase the likelihood of conversion and are the winning piece of the puzzle when it comes to Automotive Inventory Advertising.

The moment a user has left your website, the exact vehicles they were viewing will be advertised to them across the Facebook & Instagram network. This will continue for up to 90 days after the last interaction on your site.

Reduce your cost per VDP

According to Facebook advertising benchmarks, the average cost per click for Automotive is $2.24.

Our Automotive Inventory Advertising campaigns consistently deliver cost per clicks far lower than this and in some cases for less than 10c per click, on both broad interests targeting and engaged prospect re-marketing.

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